Ocean Drive

Ocean Drive Miami Beach

Edging the Atlantic, this can’t miss spot features hip, high-style shops, boutiques, souvenir stores, restaurants, clubs, bars, hotels and handsome Art Deco buildings.

Shortly after the incorporation of Miami Beach in 1915 the wealthy and well heeled, including Harvey Firestone and J.C. Penney, began moving to the area.  During the next two decades during a period of unmatched Mediterranean Revival, well over a thousand Art Deco, Streamline Moderne hotels, apartments, and other buildings would be built along Ocean Drive.

Following World War II however, the hotels along Ocean Drive — none taller than 10 stories went into a 30-year period of decline, abandonment and, for some, demolition.  City officials and developers believed the only solution was to level them all and construct a modern-day Venice with canals, restaurants, high-rise hotels, condominiums, and shops.

After years of neglect during the 1970’s and early 80s, Ocean Drive made an unprecedented comeback.

Today, Ocean Drive is America’s premier cruising strip, an endless parade of sports cars, Art Deco hotels, models, street performers, cigar vendors, and celebrities pretending to be tourists and tourists playing celebrity.